Where the passive-aggressive assholes shop!

This commercial is my current pet peeve. For those of you who don't speak Hebrew, the idea is that the husband wakes up in the middle of the night with a cold, so he wakes his wife up and sends her to "Super Pharm" to get him some medicine. While there, she spots the nail polish rack, buys two almost identical colors, and asks him which one looks better. Luckily for him, she got him headache pills.

Mmmm, where to begin, where to begin?

First of all, kudos for managing to degrade both men and women equally. Really, nice job.

Secondly, here's my definitive list of midnight medical conditions that would justify waking up the spouse: if you're bleeding in a way that might cause loss of consciousness. If you are choking. If you're experiencing heart or appendicitis symptoms. If you've soiled the bed in some way. If an internal organ has popped out. If your water broke. If a wild animal is eating your face. If you woke up and don't remember who you are. Anything else wrong - you wait until morning. If you wake up with a cold, put on a warmer shirt, a scarf maybe, make yourself a hot tea quietly! then try to go back to sleep.

Thirdly, and more importantly, is this: I know that I'm very old-fashioned and outdated, but I remember when commercials used to send the message of "buy this, it's what all the successful people are buying". All the cool kids eat these chips, all the rich businessmen have this car, all the modern women wear these shoes, etc. Lately, and I didn't notice exactly when this happened, the people in the commercials are bastards, swindlers, morons, they have bad marriages, dysfunctional relationships, they are bad parents - and still I'm supposed to want what they have! How'd you like to be stuck in line behind this passive-aggressive asshole? Not that this one would ever be caught shopping for himself - I'm sure that his wife buys everything for him, from underwear to birthday presents for his parents.

In conclusion, the next step that I recommend for the creators of this commercial, is what Bill Hicks used to recommend to all advertising and marketing people, i.e. this: